For more than 25 years, The Foundation has worked with brands and businesses to pioneer on behalf of customers and earn more decisions in their favour.

We work with our clients to develop customer-led strategies, create trailblazing innovations, and grow colleague capabilities by helping them experience outside-in perspectives first hand.

More about what we do

HSBC: Creating a more empathetic customer experience in contact centres and branches

Morrisons: A customer-led purposeful turnaround to success as foodmakers and shopkeepers

Heineken: Making it easier for landlords to build a better business

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