Marie-Claude Gervais

… who is a UK leader in her field of research with seldom-heard consumers, including running wide-reaching listening to understand racism in cricket on behalf of the ICEC and ultimately the ECB. Her work has contributed to changing perceptions of racism across multiple public services including the police and the courts, and to a change in approach by the RNIB after showing that it is not blind people’s ‘impairment’ that stops them from living a full life but public attitudes that they are far more restricted than is really the case.