Nick Cross

….who was at the heart of the Selfridges turnaround as CMO working alongside the irrepressible Vittorio Radice. They took what had become a dowdy Grace Brothers old fashioned department store and created the wondrous House of Brands, showcasing each in the best way possible and wrapping them in a house that made a shopping trip into more of a day out. With budgets tight, the bold use of windows, collaborations with young artists and designers, huge experiential promotions, and the iconic yellow bag put the business back on the map in a way that’s lasted well.