Paloma Sackman, Director

Paloma joined The Foundation after 5 years at Be the Business, an organisation improving productivity among SMEs across the UK. She led customer strategy and marketing having been part of the founding team.

Before that she was at Zipcar, pioneering new and better ways for people in cities to enjoy mobility, using digital access to share cars and vans. She has also worked in the fast-evolving telecoms world at Orange in Madrid and London.

After these three experiences, she has a strong belief in customer-led strategy, with first-hand experience of creating customer-centric solutions, valued by customers and users, leading to business growth and commercial success. She has a degree in languages and business, and alongside real-world customer pioneering, she brings an international perspective to our work.