Chris Pitt

…who is currently steering first direct through a fundamental reinvention for a younger generation of customers, but whose previous role was as CMO for HSBC in the UK where he led the development of HSBC’s We Are Not An Island campaign that, from the start of 2019 took a bold view that at a time of Brexit momentum one way, an open and connected bank like HSBC has a view that we can celebrate togetherness, diversity and being part of something bigger than the limits of the piece of land we live on. This was pioneering stuff, speaking for a whole swathe of people who held a different view to the narrow majority, and somehow doing so with the blessing of one of the UK’s biggest and highest profile banks. The fact it’s still running now, beyond Chris’s tenure, shows the value that was created. Chris has also been part of the Tesco story, with a leading role in the early days of Tesco Bank, taking the idea of Every Little Helps into the very different surrounds of financial services