David Alexander

… who at Centrica established Local Heroes (think Uber meets plumber), an innovative service using independent tradespeople under the British Gas brand to help customers effectively, quickly, affordably and backed by a British Gas guarantee. This was a challenge on many levels – externally growing a base of customers and a base of tradespeople in a way where supply, demand, quality, affordability and attractiveness all stayed in balance. And internally, reassuring colleagues that the perennial enemy to British Gas-employed fitters could safely become part of the offer to customers, enhancing their service, the brand’s reputation, generating income and opportunities for customers to buy other services too.