Owain Service

…who brought behavioural science into government, becoming central to what became the Nudge Unit, influencing the way politicians thought about the behavioural changes that would be in people’s own interests as well as the state’s. Paying tax on time, keeping medical appointments and insulating homes are three strong examples and there were many more that followed. Owain is now applying it more widely in public and private sectors through CogCo where he is CEO.