Christina Moreton, Associate

Christina is a strategist and coach who's worked with clients across every sector, as well as leading strategy functions internally. She loves getting under the skin of knotty customer and growth challenges, and finding ways to create clarity from complexity.​

She has a background spanning brand, strategy, external relations, insight and evaluation. Her experience includes the development of a Tourism Strategy for London, helping HSBC work out what innovation really means to them as a company and advising the Ministry of Justice on its employer brand.​

She holds an MA from the University of Oxford and is a certified coach.