Jay Jennings, Associate

Jay is a skilled qualitative researcher with 15 years’ experience in delivering complex, multi-market studies across the UK, EU, Asia and Latin America. Previously Head of Qualitative at MediaCom, Jay is passionate about integrating insights into planning and strategy to ensure they add tangible value.

A digital specialist, Jay is fascinated by the ethical implications of tech. She has contributed to a White Paper to support the European Commission in shaping a regulatory framework for AI and spoken about digital literacy at the AQR Worldwide Qualitative Conference in Budapest.