• “The Foundation really helped engage the teams in ways that made sense to them and help them genuinely understand the change that was needed.”— Phil Popham, former Global CMO, Jaguar Land Rover, now CEO, Sunseeker Yachts
  • “The Foundation combine superior intellect, playful imagination & commercial nous, backed by a high-quality network of business leaders across a wide range of industries.”— Anne-Marie Huby, Co-founder & MD, JustGiving
  • “I’ve continued to work with The Foundation because of their ability to balance customer insight & commercial rigour, and their passion and commitment to achieving tangible results. They’re also fun to work with and I’d be pleased to recommend them”— Richard Gillies, Group Sustainability Director, Kingfisher

Since 1999 we have collaborated with over 100 clients across sectors and geographies designing customer-led strategies, propositions and experiences to address their most difficult growth challenges

IHG
Just Giving
Tesco
HSBC
Save the Children
Ebay
Harvey Nichols
Jaguar
Eurostar


We have strong, long-lasting relationships with the organisations and the people we work with and are proud of the results we help them achieve

Bob McDowell, Haymarket

Director of Strategy, Planning & Change

Jo Moran, Marks & Spencer

Head of Customer Service

Rod McLeod, Volkswagen

UK Head of Marketing

Richard Gillies, Kingfisher

Sustainability Director

Who we are

Our most distinctive characteristic is our team. Our people are each individually motivated to, and experienced in, crossing the borders between customer and business worlds

Anna Miley

Director (read bio)

Anna Miley

Director

Formerly a Board Director at strategic marketing agency Clear, Anna has over 10 years’ experience facilitating clients on knotty growth challenges. After starting her career as a forensic researcher at a high security prison, Anna spent 4 years as a Consumer Psychologist at Unilever. She’s happiest in the outdoors and loves to go running in the rain.

Bianca Athanasiou

Consultant (read bio)

Bianca Athanasiou

Consultant

Bianca joined The Foundation in December 2015 after a stint as a Media Planner in the advertising world. She previously channeled her love for great thinking into a Philosophy degree from the University of Bristol, going on to take a Masters in the same subject at UCL. In her spare time you’ll find her cooking up new recipes in the kitchen, or more recently, getting stuck into some coding!

Charlie Dawson

Partner (read bio)

Charlie Dawson

Partner

Charlie established The Foundation in 1999 and it has evolved into a consultancy helping clients solve their most difficult growth challenges by being more effectively customer-led.   To achieve this means bringing together skills usually found separately, in particular customer and business understanding.  He was inspired by working on a new car company launch that did this by happy accident to great effect.  The firm has long relationships with HSBC, Visa, M&S, O2 and the Volkswagen Group, and recent projects include helping Jaguar Land Rover keep more customers, helping Morrisons find ways to differentiate and compete strongly in future, and helping ebay get better at creating trust.  He previously worked in advertising and has a first class degree in Manufacturing Engineering from Cambridge

Charlie Sim

Director (read bio)

Charlie Sim

Director

Charlie has spent his career combining left and right brain thinking on topics such as reducing public alcohol consumption, to football coaching and the future of self-regulation. This has taken him from engineering to marketing and into large-scale management consultancy, before joining The Foundation in 2011. Charlie holds a degree in Mechanical Engineering from Edinburgh University. When not working, Charlie spends most of his time chasing after his two kids, praying Scotland win something and cooking pizza in his outdoor oven.

Jim Kemp

Consultant (read bio)

Jim Kemp

Consultant

Before joining The Foundation, Jim’s proudest moment came whilst living in Japan, where he helped lead a consultancy project for the Japanese government as a member of the JET (Japanese Exchange and Teaching) Programme. A Law graduate from the University of Cambridge, Jim’s recently surprised himself by developing a penchant for swinging upside-down on a trapeze.

John Sills

Senior Consultant (read bio)

John Sills

Senior Consultant

John has been with the team since 2014, helping clients to answer questions on short-term customer strategies and long-term future trends. He was previously at HSBC for 12 years, running branches, launching mobile apps, and creating compelling customer experiences. When not in the office, you’ll find him on a bike, writing blogs, and watching Arsenal (not usually at the same time).

Lara Kottsieper

(read bio)

Lara Kottsieper

Lara joined The Foundation in October 2015, having recently completed a masters in Marketing at the University of Edinburgh. Prior to that, she lived in Munich, working for an experiential marketing agency and getting in touch with her German roots. When not thinking about how to make companies such as M&S and HSBC more customer centric, you’ll find Lara using her spiralizer or losing valiantly at netball.

Rosie Little

PA (read bio)

Rosie Little

PA

After graduating from Cardiff University with a Business Management degree Rosie worked in the media industry for four years as an Account Manager for Global Radio and then IPC Media, before making a move into the PA/Office Management world for a rum start-up. She is happiest when cooking up a storm (scotch eggs are her speciality) or watching live music.

Sonia Stuart

Business Manager (read bio)

Sonia Stuart

Business Manager

After graduating from Birmingham University with a degree in Music, Sonia worked in the world of antique globes and early scientific instruments before moving into Business Management. Having previously worked with a London property developer, she now has over 10 years’ business management experience. Sonia’s top three passions in life are her family, the great outdoors and music.

Terry Corby

Partner (read bio)

Terry Corby

Partner

Prior to joining The Foundation, Terry was a Partner and board member for Accenture and KPMG spanning a 14 year period. After starting in film and theatre production, his consulting experience blended the worlds of marketing strategy, change management and talent development. His executive roles included senior marketing and communication roles at American Express and Sainsbury's. Outside work he is a devoted dad and horticultural plant hunter.

We’re always on the lookout for people to join our team or to collaborate with. Please send your CV through to info@the-foundation.com.

Interesting thinking from The Foundation library

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The Foundation Story

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Cover

The Generation Game. Can traditional organisations ever meet the expectations of the next generation?

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Going Local: Can corporate giants ever make a positive local impact or is it just marketing fluff?

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Contact

Come and Visit

The Foundation
3rd Floor
82 Dean Street
London
W1D 3SP

Contact Us

For recruitment or anything else: info@the-foundation.com