- “The Foundation really helped engage the teams in ways that made sense to them and help them genuinely understand the change that was needed.”— Phil Popham, former Global CMO, Jaguar Land Rover, now CEO, Sunseeker Yachts
- “The Foundation combine superior intellect, playful imagination & commercial nous, backed by a high-quality network of business leaders across a wide range of industries.”— Anne-Marie Huby, Co-founder & MD, JustGiving
- “I’ve continued to work with The Foundation because of their ability to balance customer insight & commercial rigour, and their passion and commitment to achieving tangible results. They’re also fun to work with and I’d be pleased to recommend them”— Richard Gillies, Group Sustainability Director, Kingfisher
We have strong, long-lasting relationships with the organisations and the people we work with and are proud of the results we help them achieve
Bob McDowell, Haymarket
Director of Strategy, Planning & Change
Jo Moran, Marks & Spencer
Head of Customer Service
Rod McLeod, Volkswagen
UK Head of Marketing
Richard Gillies, Kingfisher
Jeremy Hicks, Jaguar Land Rover UK
Our most distinctive characteristic is our team. Our people are each individually motivated to, and experienced in, crossing the borders between customer and business worlds
Formerly a Board Director at strategic marketing agency Clear, Anna has over 10 years’ experience facilitating clients on knotty growth challenges. After starting her career as a forensic researcher at a high security prison, Anna spent 4 years as a Consumer Psychologist at Unilever. She’s happiest in the outdoors and loves to go running in the rain.
Bianca’s time at The Foundation has combined her deep-seated love of great thinking with an interest in making real change in the way organisations communicate with customers. She previously channeled her endless curiosity into a Philosophy degree from the University of Bristol (where she also set up the university's TV station), going on to take a Masters in the same subject at UCL. In her spare time you’ll find her cooking up new recipes in the kitchen or casually pondering the meaning of life.
Charlie established The Foundation in 1999 and it has evolved into a consultancy helping clients solve their most difficult growth challenges by being more effectively customer-led. To achieve this means bringing together skills usually found separately, in particular customer and business understanding. He was inspired by working on a new car company launch that did this by happy accident to great effect. The firm has long relationships with HSBC, Visa, M&S, O2 and the Volkswagen Group, and recent projects include helping Jaguar Land Rover keep more customers, helping Morrisons find ways to differentiate and compete strongly in future, and helping ebay get better at creating trust. He previously worked in advertising and has a first class degree in Manufacturing Engineering from Cambridge
Charlie has spent his career combining left and right brain thinking on topics such as reducing public alcohol consumption, to football coaching and the future of self-regulation. This has taken him from engineering to marketing and into large-scale management consultancy, before joining The Foundation in 2011. Charlie holds a degree in Mechanical Engineering from Edinburgh University. When not working, Charlie spends most of his time chasing after his two kids, praying Scotland win something and cooking pizza in his outdoor oven.
Graham AllinsonSenior Consultant
Graham joined The Foundation from Capgemini Consulting, where he worked in the Customer Experience team to develop customer-focused propositions and solutions for clients such as IKEA, the Skills Funding Agency and the Department for Work and Pensions. He also helped launch Capgemini’s Innovation Lab, running design thinking workshops to help organisations rapidly develop ideas and prototypes to engage customers in new and unique ways. In his spare time, you’ll find him staying active and practising his climbing technique.
John has been with the team since 2014, helping clients to answer questions on short-term customer strategies and long-term future trends. He was previously at HSBC for 12 years, running branches, launching mobile apps, and creating compelling customer experiences. When not in the office, you’ll find him on a bike, writing blogs, and watching Arsenal (not usually at the same time).
Lara joined The Foundation in October 2015, having recently completed a masters in Marketing at the University of Edinburgh. Prior to that, she lived in Munich, working for an experiential marketing agency and getting in touch with her German roots. When not thinking about how to make companies such as M&S and HSBC more customer centric, you’ll find Lara using her spiralizer or smashing the competition at netball.
Before joining The Foundation, Maddie led communications strategy at innovative hospitality company onefinestay to help drive international growth, and spent a rural hiatus teaching English in the hills of Japan. With a degree in Geography from Cambridge, her other qualifications include speaking moderately comprehensible Japanese and specialising in the beam in a former life as a gymnast.
Rosie LittleOffice Manager and PA
After graduating from Cardiff University with a Business Management degree Rosie worked in the media industry for four years as an Account Manager for Global Radio and then IPC Media, before making a move into the PA/Office Management world for a rum start-up. She is happiest when cooking up a storm (scotch eggs are her speciality) or watching live music.
Sonia StuartBusiness Manager
After graduating from Birmingham University with a degree in Music, Sonia worked in the world of antique globes and early scientific instruments before moving into Business Management. Having previously worked with a London property developer, she now has over 10 years’ business management experience. Sonia’s top three passions in life are her family, the great outdoors and music.
Tom has a real passion for helping businesses to grow. From launching a language services start-up in his early career, to working in the Growth team at the meal kit business Gousto bringing a fresh perspective to the grocery industry. Tom has a dual degree in Economics and French, which gave him an in-depth of knowledge of the Parisian bakery scene from spending a year living a stone’s throw from the Sacré Coeur.
We’re always on the lookout for people to join our team or to collaborate with. Please send your CV through to email@example.com.