Our Books
The Customer Copernicus
‘For those who want to turn the prevailing “inside-out” view in companies to “outside-in” and ensure long term success’
Paul Polman, co-founder, Imagine and former CEO, Unilever
Some companies are great for customers – not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters – obvious, surely?
Charlie Dawson and Seán Meehan’s The Customer Copernicus answers the question that follows – if it’s obvious and attractive why is it so rare? And why, once you’ve mastered it, would you ever stop?
The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.
The Human Experience
‘Most transactions with business and government seem designed entirely around the convenience of the service provider, not the value to the consumer. We really do need a Copernican revolution…this revelatory book will tell you exactly where to start.’
Rory Sutherland, Vice Chairman, Ogilvy UK
Across all sectors, organisations’ fixation with functionality has meant that the ‘human’ elements of the customer’s experience have become neglected. Strict processes and automated procedures have created companies full of people who aren’t allowed to act in a ‘human’ way.
Whether you’re a well-established incumbent or early-stage start-up, on either end of your product or service is a human.
Packed full of practical advice and engaging case studies, John Sills’ The Human Experience is the ultimate guide to creating a culture and an experience with humanity at its heart, helping to develop a customer base that will stay with an organisation, and a company that will grow in an increasingly efficient way.